Chapter I: The Founder's Quest
Our journey began not in a boardroom, but in a quiet kitchen, driven by a founder's struggle. Having faced persistent energy dips and health challenges, he turned away from fleeting modern fixes and sought **ancient, time-tested solutions**. His grandmother, a village elder who lived a vibrant life well into her nineties, often spoke of `Chiraayu`—a Sanskrit word meaning "long life." Her secret was simple: the daily consumption of forgotten seeds, the tiny, potent treasures of the earth.
This wisdom ignited a mission: to re-introduce the immense, overlooked nutritional value of seeds to the modern world, without compromise on quality or sourcing.